Our Entrepreneurial Story
17 years ago, Kencho Wangdi and Tshering Bidha embarked on their entrepreneurial journey with their first store in Bhutan, importing daily necessities and beauty products from Thailand.
Today, our family-owned businesses, led by SHAGYAL ENTERPRISES, reflect our dedication to quality, innovation, and market expansion.
Our operations employ over 100 individuals, including a skilled management team of 10, and generate an annual turnover exceeding USD 10 million. We hold three major import licenses in Bhutan, which enable us to efficiently handle logistics and maintain a steady supply of international products.
Our Founders
Kencho Wangdi
Kencho Wangdi, with his visionary leadership and business acumen, has been the driving force behind the expansion of our business operations. His ability to identify market opportunities and forge strategic partnerships has enabled SHAGYAL ENTERPRISES to grow from a single store to a diversified retail enterprise.
With expertise in supply chain management and import logistics, Kencho has secured important import licenses that form the backbone of our retail operations, enabling us to bring international brands to the Bhutanese market.
Tshering Bidha
Tshering Bidha brings her exceptional customer insight and operational expertise to the business. Her deep understanding of consumer preferences and retail management has been crucial in creating exceptional shopping experiences across all our retail outlets.
Her focus on quality assurance and team development has established a strong organizational culture centered on customer satisfaction and operational excellence, making our stores the preferred shopping destinations in Bhutan.
Our Growth Timeline
From a single shop to a nationwide retail network
2008
Supermarket Launch
Started our retail journey by opening our first supermarket in Thimphu, offering a wide range of imported and local products.
2015
Cosmetics Store
Expanded into beauty retail with our first cosmetics store, bringing international beauty brands to Bhutan.
2019
First Miniso Store
Secured the Master Franchise for Miniso in Bhutan and opened our first Miniso store in Thimphu.
2021
CC Brand Establishment
Established CC Brand as our corporate identity, consolidating our various retail operations under one banner.
2023
Focallure Bhutan
Established Focallure Bhutan, bringing premium beauty and cosmetics products to the Bhutanese market.
2024
Creamnest Launch
Operating 7 Miniso stores, 3 Focallure beauty stores, and launching nationwide distribution for Creamnest products.
Our Values
Principles that guide our business operations
Quality
We are committed to offering only the highest quality products to our customers, ensuring that every purchase meets international standards.
Innovation
We constantly seek innovative retail concepts and products to bring fresh experiences to the Bhutanese market.
Customer Focus
Our business decisions are guided by understanding and meeting the needs of our customers, creating enjoyable shopping experiences.
Integrity
We conduct our business with honesty and transparency, building trust with our customers, partners, and employees.
Community
We are committed to contributing positively to Bhutanese communities through employment opportunities and supporting local initiatives.
Growth
We strive for continuous growth, both as a business and in developing our team members' skills and capabilities.